About a hundred years ago, Edward Degas, French Impressionist painter, and sculpture, might have been talking about modern communications strategies, when he defined “art” as “not what you see, but what you must make others see.”
Jim Prokell, designer, illustrator, and fine artist, is an expert in the process: leading the viewer or reader to actually “see” the value of a company, a product, a service, or a point of view. With a problem-solving and results-oriented approach, he uses an extensive design/visual vocabulary and a command of multiple media to merge business and design objectives to intrigue and capture the target audience and deliver a message with high impact, visual power, and memorability.
With a background in painting and teaching, Jim has earned more than 100 awards in graphic design, illustration, and fine art. His painting and sculptures—from monumental bronzes to oils and watercolors, portraits, and landscapes—hold pride of place in a myriad of public and private collections.